Project: Chowshack Food Service App
Role: Interactive and Visual Designer
Duration: Sept-Oct 2022
Chowshack is a local food truck operating mainly in the Sakumono-Tema Metropolitan area of Accra. Chowshack aims to provide clients with a wide range of both continental and local foods from collaborative restaurants with just a click of a button. They offer competitive pricing and mainly target a younger demographic.
There is a lack of a dedicated food delivery system perfectly catered to the needs of the inhabitants of Sakumono estates with quick delivery time.
Starting off, I asked myself a few initial questions: Who is the primary user? What kind of goals do they have? Why would someone want to use this application? How large of a scope do I want this project to be? Interviews at the initial stage of my research, user personas, and empathy maps confirmed initial assumptions about Chowshack’s customers and their need for such an ordering system.
User research revealed the following pain points:
In order to fully empathize with the user, I created a user journey map to simulate a user's flow while interacting with Chowshack.
I conducted a quick ideation exercise to come up with ideas to enhance the flow and structure of the service system. Drafting several iterations of each screen of the app on paper ensured that the elements that made it to digital wireframes would be well-suited to address user pain points. For the home screen, I prioritized a quick and easy ordering process to help users save time.
As the initial design phase continued, I made sure to base screen designs on feedback and findings from user research, specifically insights from the user journey map.
The designs for screen size variations included a desktop view.
I conducted an unmoderated usability study with 6 participants to test how easy it was to interact with the flow of the wireframes. This guided the design transition from low-fidelity wireframes to mockups.
The usability studies revealed that earlier designs were cluttered on a single homepage. I revised the design by using more whitespace to present a more accessible and aesthetically pleasing look. Meal and drink suggestions were included in an image carousel, and a payment confirmation page was added.
After the first mockups were created, a second usability study revealed the need to improve the payment information page experience.
The high-fidelity prototype demonstrated a clear user flow for ordering meals from Chowshack.
