To provide users with limited funds an avenue to have a chance at purchasing an ideal vehicle of their choice through a highly scrutinzed and regulated bidding system.
Many users find it difficult to identify, inspect and purchase vehicles from trusted and regulated vehicle sites. sytem since in ghana there users also feel that they have to settle for only what is available to them without any assurances of quality on their part
Starting off i carried out a Bmc in order to hone on to who the primary user for the app were? What kind of goals do they have? Why would someone want to use this application? Just how large of a scope do I want this project to be? I conducted interviews at the initial stage of my research and created personas and empathy maps to understand the users I’m designing for and their needs. A primary user group identified through research were local delivery companies within the environs of Accra. vehicle officionados and young entrepreneurs within the age of 20 - 30 struggling to navigate the hustle and bustle of Accra . This user group however did not confirm my initial assumptions about the need for a dedicated vehicle sales app but rather due to several patterns of inputs from users the vehicle sales app model was changed and upgraded to a vehicle auctioning app
* Lack of variety of vehicles outside of a car showroom
* Unforseen price spikes in vehicles due to economic climate.
In order to fully empathize with the user I created a user journey map to simulate a user's/persona's userflow while interacting with Carthihppo.
In order to construct a concise and solid foundation for Carhippo, I had to venture out to both local and international car sales and auction sites to see what they were already doing right as well as what user goals they were not satisfying. I evaluated several features deemed vital from user surveys and identified which ones Carhippo could capitalize on to have a leg up over other applications. I found three competitors, on one of which provided general sale services and two others with specific vehicle sale and auctioning services. Going through the sites proved insiteful and would be reflected in Carhippo general design
I carried out a quick ideation exercise to come up with ideas to enhance the flow and structure of the service system based on the comperative analysis conducted. Taking the time to draft iterations of each screen of the app on paper ensured that the elements that made it to digital wireframes would be well-suited to address user pain points.
As the initial design phase continued, I made sure to base screen designs on feedback and findings from the user research as well as insights from user journey maps.
I conducted an unmoderated usability study which involved 8 participants who tested how easy it was to interact with the flow of the above wireframes as well as help guide the designs transition for mere wireframes to mockups. The finding from the usability studies were:
*Users were pleased with the simple, uncluttered and welcoming tone of the Homepage
*Users want an option to undo a bid before bid closes "undo bid" button necessary
*Users want an image slider on the details page to have access to diffirent angles of a vehicle
The usability study revealed that most users were pleased with the simple, uncluttered and welcoming tone of the Homepage,henc the general structure was kept.
The usability study revealed that most users want an option to undo a bid after they have placed it and before bid closes. "undo bid" button necessary.
The usability study revealed that most Users want an image slider on the details page to have access to diffirent angles of a vehicle.
The final high-fidelity prototype presented cleaner user flows for building. It also met user needs byt providing a more warmer touch to the general tone of the site.
The website provides a faster cleaner and trusted outlet for purchasing cars
One quote from peer feedback:
“solid, this app dey need waa(very necessary).
use of alt text to images for screen readers.
use of recognizable icons