P2P LOGISTICS
Shipping and Logistics Company
Shipping and Logistics Company
Name: Stephen Quarshie
Role: UX/UI Designer/Developer and Researcher
Date: 11th June 2024
To understand the preferences of customers who patronize logistics companies. The aim is to delve into their preferences, identify pain points within the delivery process as well as using competitor applications, and uncover opportunities for enhancing the company's services. By conducting this research, I intend to optimize the application developed in a manner that increases SEO visibility and drives traffic effectively.
Logistics companies often struggle with user retention due to a lack of intuitive interface and seamless tracking options. Our research aims to address these issues by designing a user-centric application that enhances the user experience from order placement to delivery.
Manufacturers and Suppliers
Clothing and Shoes Sellers
Social Media Sole Proprietorships and Online Businesses that sell products directly to consumers and require Freight Forwarders or their employees
Procurement Professionals
Age 21 - 40
UK residents
Ghana residents
Commerce industry
Survey
Observation
Between 7th and 10th March, I conducted a survey in order to ascertain user pain points and needs when interacting with a logistics application. The survey included some visual queues (Lofi wireframes) to emulate the regular use of the said Logistics application. It was found that...
Link to formDue to lack of variety and availabilty of certain items and materials domestically, users in Ghana face challenges in obtaining them, often having to resort to international sources. As a result, they encounter difficulties in the delivery process, navigating through numerous obstacles to receive their desired items.
Users are frustrated with the current lengthy delivery time of logistic companies
A common observation among users is the limited diversity of products accessible in Ghana.
A common observation among users is the lengthy delivery time
A common observation among 55.6% of users is the unpredictable delivery time of shipped products from abroad
A common observation among users is the need for a stable tracking system
Develop a tracking system that provides real-time updates to users
Improve the delivery time of products
Enhance the user interface to make it more intuitive
Based on the data in it very evident that users are keenly interested in importing products from abroad to enhance variety in their purchases.
Based on the data in it very evident that users are looking for a less time consuming delivery portal or agency
Based on the data in it very evident that users looking for a more predictable, dependable and reliable shipping and logistics service.
Based on the data in it very evident that a tracking system is essential in a logistics and shipping system
In order to construct a concise and solid foundation for P2P Logistics Application, I had to venture out to both local and international shipping and logistics sites to see what they were already doing right as well as what user goals they were not satisfying. I evaluated several features deemed vital from user surveys and identified which ones P2P could capitalize on to have a leg up over other applications. I found 7 competitors but honed in on 3; a general shipping company, a delivery company and a logistics company with a similar structure and framework as P2P. Going through the sites proved insightful and would be reflected immensely in P2P Logisitcs UI.
Link
As a user, I want to be able to track my order in real-time so that I can know when to expect my delivery.
As a manufacturer and supplier, I want to easily track the delivery status of my shipments to ensure timely delivery to my customers.
As a user, I want to be able to calculate the cost of my order so that I can budget accordingly.
As a user, I want to be able to leave a review so that I can share my experience with others.
As a user, I want to be able to easily navigate the application so that I can find what I need quickly.
As a manufacturer and supplier, I want
As a user in Ghana, I seek access to international products through a logistics application that provides a stable tracking system and minimizes delivery obstacles.
Drawing from thorough user research, I embarked on a brainstorming session to improve the flow and organization of our logistics service system. By sketching various screen designs on paper, I aimed to address user needs directly and create digital wireframes that prioritize user experience
Based on the user stories and personas, I created an information architecture that outlines the structure of the application. This architecture will guide the development of the application and ensure that it meets the needs of the target audience.
The site map outlines the structure of the application and the flow of information. It shows how users will navigate through the application and access the features they need.
Based on the information architecture and site map, I created wireframes for the application. These wireframes outline the key layout and design of the application, including the placement of buttons, menus, and other elements. The wireframes provide a visual representation of the application's structure and functionality.
After creating the wireframes, I conducted a preliminary aesthetic usability study to test the design with users. The study revealed that users found the design intuitive and easy to use. They also appreciated the real-time tracking feature and the order calculator. Based on the feedback, I made some adjustments to the design to improve the user experience.
Most users gravitated towards this flow:
Based on the wireframes and user feedback, I created high-fidelity prototypes of the application. These prototypes provide a detailed representation of the final design and functionality of the application. Users can interact with the prototypes to get a feel for the application and provide feedback on the design.
After creating the high-fidelity prototypes, I conducted a usability study to test the design with users. The study revealed that users found the design intuitive and easy to use. They appreciated the real-time tracking feature and the order calculator. Based on the feedback, I made some adjustments to the design to improve the user experience.
Users appreciated the real-time tracking feature and the order calculator
Most users thought that the flow was goo, but however felt that the homesection was convoluted
Users found the application was not engaging
Users were able to complete tasks quickly and efficiently
Revised the home section to make it more intuitive
Added more engaging elements to the design, like illustrations and animations
Improved the visual design and layout
Through thorough research and analysis, I was able to design a user-centric application that addresses the needs and pain points of users. The application features a real-time tracking system, an order calculator, and a review section. The design is intuitive and engaging, with a focus on simplicity and ease of use. The application is designed to enhance the user experience and provide a seamless delivery process for users.
link to application